announced that later this spring they will be expanding the Canadian Tire loyalty program to include all of their retail brands. This will mean that Canadian Tire rewards will be able to be collected and redeemed at all of the following stores:
The new rewards program, which comes amidst a climate of various Canadian retailers updating and expanding their rewards programs (e.g. Loblaws’ and Shoppers rewards program, Air Canada’s evolving rewards program), will come into effect this spring and will be renamed the Triangle Rewards program.
In addition to the new retailers that the rewards program will include, Canadian Tire is also offering two new MasterCards as part of the updated program.
With the premium, no annual fee Triangle World Elite Mastercard, cardholders will receive all of the following benefits, in addition to Road Side assistance:
- 4% back on qualifying purchases made online and in-store at Canadian Tire, Mark’s, Sport Chek and Atmosphere
- 3% back in Canadian Tire Money on grocery store purchases
- 5 cents back per litre on regular fuel and 7 cents per litre on premium fuel at any Canadian Tire gas bar
- 1% back everywhere else you shop with your Triangle World Elite Mastercard
The Canadian Tire program was last updated in 1958, and the company’s chief marketing officer Susan O’Brien was quoted in an article written in the Globe and Mail that the change was a welcome one.
“We’ve got wonderful competition out there that’s making us think through new ways to connect our customers better and give them back the value that they want,” said O’Brien.